Google Business Profile verification helps Google confirm that a business is managed by an authorized representative. It is an important step before you can fully manage and use your profile.
If your profile is not verified, some management and visibility features may be limited. This can make it harder to maintain your business information and manage how your profile appears on Google.
The verification process is not identical for every business. Google may offer different verification methods depending on your business and profile.
In this guide, we explain how Google Business verification works, how to verify your profile, and what to do if you cannot complete the verification process.
What Is Google Business Verification?
Google Business Profile verification is the process Google uses to confirm that you are authorized to manage a business profile. It helps prevent unauthorized changes and ensures business information is managed by the right person or organization.
Google requires verification to confirm the business is legitimate and connected to the person managing the profile. This helps maintain the accuracy and reliability of business information shown on Google.
Creating a Business Profile and verifying it are different steps. Creating the profile adds the business information to Google, while verification confirms your authority to manage that profile and unlocks access to available management features.
How to Verify Your Google Business Profile
1. Check the Verification Options Google Provides
- Sign in to the Google account that manages your Business Profile.
- Open your Google Business Profile from Google Search or Google Maps.
- Select Get verified or the available verification option.
- Review the verification methods Google provides for your specific profile.
- Choose an available method and follow the instructions shown on screen.
Google may provide different verification options for different businesses, so use the methods shown in your profile rather than expecting a specific option to appear.
2. Complete the Available Verification Method
Choose one of the verification methods Google provides for your profile and follow the instructions shown. Available options can vary by business.
- Phone or SMS: Receive a verification code and enter it in your Business Profile.
- Email: Open the verification email and follow the provided instructions.
- Video: Submit the requested video showing your business and relevant details.
- Postcard: Request a verification code by mail and enter it when it arrives.
- Other methods: Follow any additional verification option Google makes available for your profile.
You may not have access to every method listed above. Use only the options Google displays when you start the verification process.
3. Submit the Required Information or Evidence
Submit exactly what Google requests and make sure it accurately represents your real business.
- Follow Google’s instructions for the verification method you selected.
- Use accurate business information that matches your actual business and profile details.
- Provide genuine evidence when Google requests photos, videos, documents, or other proof.
- Do not use fake information or alter evidence to bypass the verification process.
What to Do If Google Business Verification Fails
If verification fails, review the profile and follow Google’s verification requirements before trying again:
- Check your business information and make sure the details are accurate and consistent with the real business.
- Confirm that the profile represents an eligible business and follows Google’s Business Profile guidelines.
- Review Google’s verification instructions for the specific method provided for your profile.
- Try verification again if Google gives you the option to resubmit or retry.
- Contact Google support if you have followed the available steps but still cannot complete verification.
Google Business Verification FAQs
How Long Does Google Business Verification Take?
The time depends on the verification method Google provides for your profile. Some methods may be completed quickly, while others can take longer if Google needs to review submitted information or evidence.
Can I Verify a Google Business Profile Without a Postcard?
Yes, if Google provides another verification method for your profile. Available options vary by business, so check the methods shown in your Business Profile.
Why Does Google Ask for Video Verification?
Google may request video verification to confirm that the business exists and that you are authorized to manage it. Follow the specific instructions shown when recording and submitting the video.
Can I Verify a Business From Home?
You may be able to complete verification from home if Google offers a verification method that can be completed remotely. However, some methods may require you to provide evidence connected to the actual business location or operation.
What Happens After Google Business Verification?
You can manage your verified Business Profile using the features available to your business. You can update business information, add content, respond to reviews, and manage other profile details while keeping the information accurate and up to date.