Introduction to Google Ads (Search Ads)
Google Ads and Search Network Advertising
How Search Advertising Works (Keyword Bidding & CPC)
Benefits of Google Ads for Local Businesses (e.g., Salons, Spas, Restaurants)
Google Ads Account Structure (Campaigns, Ad Groups, Keywords, Ads)
Manage & Optimize Google Ads
Key Metrics: CTR (Click-Through Rate), CPC (Cost Per Click), Conversion Rate
How to Track and Evaluate Performance (Google Ads Dashboard, Campaign Reports)
Keyword Optimization (Match Types, Negative Keywords) & Bid Adjustments
Improve Ad Quality (Quality Score, Relevant Landing Pages)
Overview of Facebook & Instagram Advertising
Key Metrics: CTR (Click-Through Rate), CPC (Cost Per Click), Conversion Rate
How to Track and Measure Performance (Google Ads Dashboard, Campaign Reports)
Keyword Optimization (Match Types, Negative Keywords) & Bid Adjustments
Enhance Ad Quality (Quality Score, Relevant Landing Pages)
Overview of Facebook & Instagram Ads
Overview of Facebook/Instagram Advertising Platforms and Benefits for Local Businesses
Requirements: Facebook Page, Ad Account, Payment Method
Facebook Ads Campaign Structure (Campaign, Ad Set, Ad) and Common Advertising Objectives
Targeting Local Customers on Facebook/Instagram (Location, Age, Interests)
Create Your First Facebook & Instagram Ad Campaign
Choose the Right Campaign Objective (Engagement, Traffic, Messages, etc.)
Set Budget, Schedule, and Detailed Targeting (Nearby Area, Demographics, Interests)
Create Engaging Ad Content (Images/Videos, Headlines, Descriptions) That Resonates with Your Audience
Run Ads Simultaneously on Facebook & Instagram; Basic Monitoring Guide While the Campaign Is Active
Create Your First Facebook & Instagram Ad Campaign
Key Performance Metrics: Reach, Impressions, CTR, Cost per Result, etc.
How to Read Ads Manager Reports and Evaluate Results (Engagement, Messages, Successful Bookings, etc.)
Adjust Audience, Budget, or Ad Content Based on Performance Results
Introduction to Basic Retargeting to Re-Engage Previously Interacted Customers
Learn About Google Business Profile (Business Listing)
Create or Verify Your Google Business Profile for Your Business (Salon, Spa, Restaurant)
Update Complete Information (Address, Opening Hours, Service Categories, High-Quality Images)
Manage and Respond to Customer Reviews on Google
Use Features Like Posts, Offers, and Events to Make Your Business Profile More Engaging
Local SEO – Optimize for Local Search
Understanding Local SEO and Its Importance for Local Businesses
Optimize Your Website for Local Search (Include Geo-Targeted Keywords, Consistent NAP Information on Pages)
Build Local Citations (List Your Business on Reputable Directories and Maps Beyond Google)
Strategies to Gather Positive Reviews and Effectively Manage Your Online Reputation
WHY SHOULD BUSINESS OWNERS JOIN THIS COURSE?
ZERO TO HERO
Save Costs on Hiring External
Staff
- Hiring an agency or freelancer to run ads can cost anywhere from a few million to tens of millions VND per month.
- Running ads yourself helps reduce costs, especially beneficial for small businesses or startups.
01
Take Control of Marketing Without Relying on Others
- No need to wait for external help to edit ads, adjust budgets, or pause campaigns.
- You can run “flash sales” or time-limited promotions anytime.
02
Understand Your Customers & Control Performance
- As the person directly interacting with customers, salon or restaurant owners understand their customer profile better than anyone else.
- Running ads yourself makes it easy to test, optimize, and adjust content/ads to fit real-world conditions.
03
Sustainable Growth & Long-Term Development
- By understanding online advertising, you can build a more structured marketing strategy.
- Combining advertising with customer care helps increase repeat customers and develop a long-term brand.
04
EXPLORE OTHER ADVANCED COURSES
1
ADVANCED GOOGLE SEO COURSE
OBJECTIVES:
Help your website/business achieve sustainable top rankings on Google, especially for local or niche keywords.
COURSE CONTENT:
- Master Google algorithms & ranking factors
- Proper keyword research & analysis. Advanced Onpage optimization
- Local SEO – dominate local search results. Build a backlink system & long-term content strategy
$1999
2
ADVANCED GOOGLE ADS COURSE
OBJECTIVES:
Help you master Google Ads, create conversion-optimized campaigns, reduce costs, and increase sales.
COURSE CONTENT:
- Mindset for running high-converting and goal-oriented ads
- Create & manage various campaign types (Search, Display, Remarketing, Video)
- Optimize keywords, ad creatives & landing pages. Deeply track & analyze data using Google Ads + Google Analytics
- Bidding & budget strategies tailored to each growth stage
$1999
3
ADVANCED FACEBOOK ADS COURSE
OBJECTIVES:
Help you master Facebook & Instagram advertising, creating effective campaigns while optimizing costs.
COURSE CONTENT:
- Mindset for building ad funnels & customer journeys
- Create optimized campaigns for each objective (Engagement, Orders, Messages, Conversions)
- Design effective ad content: images, videos, captions
- Analyze & optimize campaigns based on real data (A/B Testing, budget adjustments, audience targeting)
- Introduction to advanced Retargeting & Lookalike Audiences
$1999
Mr. Gavin Thien
- Over 10 years of experience in Digital Marketing
- Expert in executing and optimizing over 2,000 Facebook Ads campaigns for Nail Salons, Spas, and Restaurants in the U.S.
- Proficient in targeting, remarketing, and building conversion funnels to maximize ad performance on the Facebook platform
Mr. Ethan Ly
- Over 10 years of experience in Digital Marketing
- Executed over 2,000 Google Ads and Facebook campaigns for Nail Salons, Spas, and Restaurants in the U.S.
- Holds TESOL and TEFL certifications, and completed the Teaching IELTS Preparation Course in English teaching skills and methodology
Ms. Emily Nguyen
- SEO Expert with over 10 years of experience optimizing keyword rankings on Google.
- Successfully executed over 200 SEO projects for small and medium-sized enterprises (SMEs) in the U.S. market, specializing in the beauty services and food/beverage (F&B) industries.
- Deeply proficient in Google Algorithms, On-page/Off-page optimization, and developing SEO-compliant content strategies to achieve sustainable traffic growth.
ADVANCED PROFESSIONAL SKILLS
PRACTICAL EXPERIENCE
GLOBAL CERTIFICATIONS AND QUALIFICATIONS
STUDENT TESTIMONIALS AFTER THE COURSE
“Before, I always relied on outsourcing my ad campaigns, which was both costly and ineffective. After taking this course, I can now run both Google Ads and Facebook Ads myself. My orders have increased significantly, and I have complete control whenever I have a promotional campaign.”
Ms. Hằng Nguyễn
Nail Salon Owner in Cali
“The course is extremely practical, and the instructor provided detailed, step-by-step guidance with immediate hands-on practice. What I liked the most was the ad optimization section—it helped me reduce my costs by 30% while maintaining a stable customer base.”
Mr. John Tran
Restaurant Manager in Texas
“The course didn’t just teach me techniques; it also helped me understand the right mindset for running ads. I’ve already landed 4 new clients just by applying the Facebook Ads strategy after the fifth session! I can’t believe I can run my own ads and consistently get new customers.”
Ms.Kelly Eyelash & spa in Cali
“I’m not very tech-savvy, but after the course, I finally understood how customers find me through Google and Facebook. Thanks to the Local SEO and Google Business section, my shop reached the top of local search results in just two weeks.”
Ms.Lena
Owner Spa in Houston
LIMITED-TIME OFFER: 30% Discount, Now $1999
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